Habits
The Audiobook You Could Only Hear at the Gym
In a 2011 study, audiobooks locked in a gym locker raised first-week visits 51% over controls. Why the lock beat a promise, and why it faded.
Procrastination
Motivation
Stop mid-sentence: the part of the Zeigarnik idea that holds up
A 2025 meta-analysis found unfinished tasks aren't remembered better, but people do tend to resume them. Here's how to use a deliberate stopping point.
Motivation
The car wash card trick: why the middle of a goal feels endless
Two loyalty-card studies suggest motivation often dips mid-goal. Here's why the middle drags, and how to re-frame progress so it moves again.